Ali Muhammad Munshi introduced “Khatta Meetha” sweets to the market.
The Company “Hilal Confectionary” was formed.
The iconic Khopra Candy was launched.
Ding Dong Bubble, Aamrus, and Pan Pasand were launched.
The launch of Pakistan’s first ever center-filled CupKake took the market by storm.
Bake Time’s launch established our position as the Baking Experts of Pakistan.
- The classic Ding Dong evolved into Ding Dong Magik
- We ventured into the high potential wafer segment with the launch of Wispy.
- In addition to our scrumptious CupKake we launched a sub brand, CupKake Chunky.
- Hilal Jiggles became even bigger with three exciting new jellies.
Our business growth strategies focus on expanding our presence globally by utilizing the market potential with new innovative brand categories and developing synergetic business relations.