Hilal Kake enters a new chapter with the launch of its latest TVC and refreshed brand positioning, “Har Layer Ka Apna Maza.” This campaign marks a complete brand revamp evolving not just the look and feel, but the way Kake connects with its audience.

Moving beyond being just a snack, the new positioning celebrates the imaginative world of kids, where creativity, play, and self-expression take center stage. Backed by strong consumer insights, the campaign brings to life Kake’s upgraded promise of being Bigger, Softer, and Creamier, while highlighting the joy hidden in every layer.

More than a refresh, Har Layer Ka Apna Maza is Hilal Kake’s commitment to becoming part of every child’s creative journey spreading fun, imagination, and moments of happiness with every bite.