Hilal Foods success lies in its 64 year legacy, as we constantly strive to upgrade our products and systems through innovation. We take pride in being the pioneers of center filled candies, chewing gums and packaged cakes in Pakistan.
In 1956, my father, Mr. Ali Muhammad Munshi initiated this business. His aim was to prioritize quality and he ensured that we made quality products from the very start. He spent his entire life focusing on innovative and quality products as well as effective communication tools.
My father named the company “Hilal” to signify the ‘new moon’, hence the concept of Hilal is “new” and we always try to keep up with that.
Our competitive advantage lies in our state-of-the-art manufacturing plants, which produce high quality products and unmatched taste. Through our sustained and out of box communication we have built strong brands and reinforced our promise of manufacturing the best products using the finest of ingredients. Our brands are backed by operative excellence, supreme quality, market knowledge and innovative communication. Hilal Foods remains committed to providing its consumers with the most delectable goods, which truly give them reasons to smile.
We strongly believe in respect, integrity and in being a socially responsible company. As part of this mission, we continue to invest in our people, their talents and capabilities, and facilitate them in order to cultivate our legendary brands and our consistent promises.