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1950 Beginning -
1957 Discover -
1981 Candeez -
1994 Expanding -
2012 CupKake -
2017 Baking -
2019 Evolution
The
Beginning
Ali Muhammad Munshi introduced “Khatta Meetha” sweets to the market.
Discover
The Company “Hilal Confectionary” was formed.
Candeez
The iconic Khopra Candy was launched.
Expanding
Ding Dong Bubble, Aamrus, and Pan Pasand were launched.
CupKake
The launch of Pakistan’s first ever center-filled CupKake took the market by storm.
Baking
Bake Time’s launch established our position as the Baking Experts of Pakistan.
Evolution
- The classic Ding Dong evolved into Ding Dong Magik
- We ventured into the high potential wafer segment with the launch of Wispy.
- In addition to our scrumptious CupKake we launched a sub brand, CupKake Chunky.
- Hilal Jiggles became even bigger with three exciting new jellies.
Global
Presence
Our business growth strategies focus on expanding our presence globally by utilizing the market potential with new innovative brand categories and developing synergetic business relations.
Make Your
Career With Us
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